September 17, 2021

The best TikTokkers for freelancers to follow

Written by Martin Baxter

TikTok is one of the fastest-growing social media platforms, and it hit headlines last week when stats suggested that its 700million+ users spend more time watching videos on the app than on YouTube. While TikTok tends to attract a much younger audience than many of the more established social media platforms, we’re here to promise you that it’s not all kitchen dance routines, hashtag challenges and fast fashion hauls. If you dig a little deeper and follow the right accounts, TikTok has a lot to offer for freelancers too. In this guide, we’ve scoped out some of the best TikTok accounts for freelancers to follow.

Our fave TikTokkers offer everything from business coaching to tech tips, all in snappy video form so they’re easy to watch on a coffee break, commute or just when you’re chilling on the couch. Fair warning though – it’s a little bit addictive and you might find yourself trying to swipe up in your sleep!

Colleen @thefreelancewritersguide

Colleen is a freelance copywriter providing tips on all things writing. She shares her strategies to help you build your freelance business in the most efficient way possible. Her snappy guides cover things like choosing a niche, creating spec pieces and how to cold pitch to potential clients, making her especially useful if you’re just starting out. We love her honesty and frankness about the copywriting biz. She also does really useful follower interactions: send her your website link and she’ll critique your portfolio for you. Even by watching her cast her eye over other freelancers’ websites, you can see what to avoid and how to make your site stand out and get yourself hired.

Anna @cedabranding

Anna is an expert in branding and web design and we love her assured and authoritative content, which focuses on creating strong websites and branding that sells. If you’re a web designer, graphic designer or just a freelancer looking to up their branding game, then you definitely need to give Anna a follow. Her videos also bring abstract things like email marketing strategy to life.

Ross @rossandrewphotography

With his cheeky grin and laugh-out-loud lip syncs, we love the way that photographer and videographer Ross combines photography tips and comedy to make content that’s relatable to freelancers. Whether you’re a beginner or an experienced photographer, his insights and scripts can help you secure more clients, handle awkward conversations, and give you something to smile about at the same time.

Sam @samdespo

Digital marketing expert Sam is your one-stop shop for anything social media or digital marketing. Sam’s account will open your eyes to marketing secrets you never knew you needed, from digital ad tips to little known websites that make your life easier (AI logo generator, anyone?). Plus there’s the awesome story of how he used an April fools joke to kickstart a record-breaking marketing campaign for Aussie sneaker brand Volley.

Jordyn @jordynhartlein

Jordyn is a social media whizz, and her account is a chilled-out oasis of trends, content ideas, advice and strategy. From hashtags to creating and scheduling posts, she covers every aspect of social media management, across all the major platforms – and with a sense of humour thrown in too. Her content is less in-your-face and frenetic than some other TikTok users, so it’s good if you need a change of pace.

Pennies to Pounds @penniestopounds

Hero Kia is here with the money-saving and finance tips we all need. With incomes that fluctuate from month-to-month, and having responsibility for things like your own taxes and pensions, it’s important for freelancers to stay on top of their finances. The quick, simple, jargon-free videos from Pennies to Pounds come packed with tips to improve your financial literacy and keep on top of your income and spending. There’s also an award-winning podcast, if TikTok isn’t quite your thing.

Jordi @jordi.koalitic

If there’s a more beautiful and inspiring feed on TikTok, we’ve yet to find it. Jordi is a photographer and has packed his account with creative photography and videography ideas that will have you itching to pick up your camera. For digital creatives, influencers, artists and designers this feed is a great source of inspo. For everyone else, it’s a treasure trove of aesthetically-pleasing, palette-cleansing content that will keep you captivated for hours.

Design Lead @designlead

We love how UI/UX designer Antonio has curated his feed showcasing the best and worst of UX product and web design. His engaging and amusing videos always have a killer soundtrack and help you understand what to do – and what not to do – when it comes to design for user experience and customer journey. He also offers courses and training if you’re looking to learn new skills and add to your knowledge in this growth area.

Journo Resources @journoresources

Budding journalists – head here first. It’s packed full of tips on pitching, CVs and general industry insight for newbie journos. A great place to start to get your head around journalism and how it works in the freelancing world. They also regularly round up the jobs market, so even experienced freelancers should consider giving this account a follow.

Dinghy @get.dinghy

Yes, that’s right – it’s us! We’ve pushed our little boat out into the wild waters of TikTok, where we’ll be offering our usual mix of tips and reflections on freelance life, while getting you all clued up about getting your freelance business insured. Give us a follow for animations, news and to be the first to hear about new products and promotions like our refer a friend deal. If you haven’t yet sorted out your cover for your freelancing empire, then head to our website for a quote – the process is super-quick…and we’ve got the TikTok to prove it.

This is not a sponsored article and neither Dinghy nor our staff has any affiliation to the websites mentioned in this article. Dinghy is not responsible for the external content on the website links.

About Martin Baxter

Read more blog posts by Martin Baxter


Subscribe to our exclusive mailing list for the latest stories, newsletters and freelancer tips from the Dinghy team