November 7, 2017

How ‘cyber’ lava lamps are protecting data

Written by Zoe Bowring

Freelancer copywriter

Lava lamps conjure a rush of nostalgia to the 90s office worker whose only rush the past 15 years has been rush-hour. But that is not the reason an office in San Fran has created a wall of them in their lobby. They’ve been resurrected as ‘cyber lamps’.

A software and security firm called Cloudflare in San Francisco has installed a wall of lava lamps in its office lobby area. The CEO, Matthew Prince, was not so much interested in the 90s kitsch design revival, as its modern-day security function. The lava lamps provide the backbone to the firm’s big data encryption by randomising the data of 10% of all internet requests, as well as demonstrating via a more customer-facing and attractive display of the services core to the business.

How does it protect data?

While they are indiscriminately oozing euphoric hypnotic globules of molten wax, the firm is taking a high resolution picture of the so-called ‘Wall of Entropy’ every millisecond of every day of the year. With every random shift in light and shadow as people pass through the lobby, as the weather changes and when cars drive past, another virtual die is rolled. They effectively use the fluid nature of the lava and layer it with external factors so that modelling (it is necessary to replicate or model in order to decrypt) is nigh impossible. Pretty cool.

In the age of the lava lamp, the 90s, the internet was relatively naive. Now companies and individuals are at large to the threats of cyber attack. Do not fall into the trap of being enthralled into a stupor by the internet of things. Freelancers, stay protected. The software interfaces we experience on our laptops and mobile screens, like the lava lamp wall, make things appear safe and pretty but there are bigger forces working underneath the surface.

I’m self-employed does this matter to me?

Don’t worry, you don’t need to create something quite so visually spectacular to protect your business. But if you are an independent worker in the UK, these are some useful tips to get protected:

Cyber checklist:

Take these basic steps to get your business protected online:

Take a free 60 minute e-learning module from from gov.uk:

Cyber security guide for businesses 

Do not become complacent with you passwords:

Consider generating you passwords rather than using your ‘go-to’ for all. To keep track, store them all in a virtual vault.

Lastpass password generator

1password

Now relax and watch the lamp…

Lava Lamp from Dweezil on Vimeo.

About Zoe Bowring

Zoe is a freelance copywriter, working with various fun marketing projects!

Read more blog posts by Zoe Bowring


Subscribe to our exclusive mailing list for the latest stories, newsletters and freelancer tips from the Dinghy team